Before
PrepareGive interested people a genuine taste of the thinking and experience ahead. Let every Moment create value in itself, with event registration as a clear and transparent next step.
For events designed to develop people
Let people experience the value of the event before they decide to join.
Invite interested people into valuable Moments that introduce the event through its ideas, questions and intended experience — not only its programme, speakers and price. When registration becomes the next step, they are already participating in a Journey that has begun.
Create value first. Let participation lead to commitment. Continue the Journey at the event.
Swipe: the Moment intro, a Moment question, Home and the Journey Library.
The Journey
The event can begin before registration — with a Moment worth continuing.
Each Moment is one focused experience — an insight or reflection delivered through video, audio, image or text — chosen to help Participants take the next meaningful step.
During
EngageWelcome registered Participants into an experience they have already begun. Build on the questions and reflections they bring with them, then guide attention and participation throughout the event.
After
EvolveHelp Participants turn insight into action, revisit what mattered and stay connected until a relevant event, initiative or new challenge is ready.
Why Mbaq
Why Mbaq is designed this way.
People today don't lack content. They lack the space to notice what matters and decide what to do next. Mbaq is built around focused Moments, a coherent Journey and clear next steps—so every interaction has a purpose before, during and after what matters.
One clear Moment at a time.
Each Moment centres one purposeful experience, giving Participants space to understand what matters and consider the next step.
A Journey with a clear throughline.
Prepare, Engage and Evolve give every Moment a place in a coherent sequence—creating readiness, supporting the defining experience and helping what matters continue afterwards.
Designed to finish, not to keep you scrolling.
No infinite feed. No competing posts. No recommendation algorithm choosing what comes next. Participants enter for the next relevant Moment—and can leave when it is complete.
From interest and intention to action.
Mbaq connects interest to a clear next step, then uses relevant Moments to support follow-through, continued progress and meaningful return.
Built around research-supported principles of focus, narrative coherence and action planning.
Explore the evidence
The research behind the principles
Research supports several of the design principles behind Mbaq. It does not yet prove that Mbaq itself improves learning, behaviour, conversion or retention. Those are outcomes to be tested through real Participant and Customer use.
Flexible by design
A focused app experience — on its own or inside yours.
Your own branded app experience
Give Participants a dedicated app experience that carries your identity and focuses entirely on the Journey. Mbaq provides the experience and structure, so you can get started without designing or building a new app from scratch.
Alongside your existing app
Use Mbaq as the focused Journey layer within your existing digital experience, so Participants can move through meaningful Moments without adopting another broad platform.
The delivery approach is shaped with each Customer and depends on the existing app, identity setup and technical requirements.
Mbaq Studio
Start with what you want people to experience before they decide to join. Shape the whole Journey.
Turn the event’s themes, questions and desired outcomes into focused Moments before, during and after the event. Add text, image, audio or video, with AI assistance when useful. You decide what creates value and what Participants receive.
01
Begin with rough thinking
Write or speak the intention exactly as loosely as it exists.
02
Shape editable Potential Moments
Studio proposes a structure across Prepare, Engage and Evolve. Every Moment stays editable.
03
Add or create the content
Shape the intent, then produce text, image, audio or video inside the Moment workspace.
04
Preview the Participant experience
As a Conductor, you can preview every Moment as you create it and verify exactly how it will appear to Participants. Review the Moment in both the Studio workspace and the Participant App experience before it is published.
Built for those who guide others.
Event organisersCreate value before registration, deepen participation and help inspiration lead to action.→Retreat organisersBuild trust before booking, prepare every arrival and help the experience last.→Learning providersLet learning begin before enrolment and continue into real-world application.→Coaches, mentors and consultantsLet prospective clients experience how you work before they decide to work with you.→People and onboarding teamsCreate belonging before day one and confidence through the first months.→Trainers, sports coaches and clubsLet people experience how you coach before they commit to training.→Holistic teachers and studiosLet people experience your way of teaching before they book, then support practice between sessions.→Leaders and influential voicesGive people a meaningful way to act on what you share.→Community buildersLet people experience what your community makes possible before they join.→